Back in October, I purchased Mally Beauty Volumizing Mascara ($20) during an Ulta haul. I had seen it featured on QVC one night and totally fell for it. I just had to grab it and give it a shot. I finally opened up the tube last week and wanted to share my first impressions with you all. (And yup, I paid for this one with my own money. This isn't a sponsored post in any way shape or form.)
I'm happy to say that I was really pleasantly surprised by this mascara! It seems like it's going to be a really great one. The formula is on the wet side, although I would call it right in between a wet and a dry formulation. It should be interesting to see how much it dries up over the next few weeks. The brush is a bristle brush, not a plastic one, and is of average size. The mascara only comes in Black, and I found it to be a dark black, although not the darkest mascara I've used.
Overall, this made my lashes really voluminous and fairly long, especially for a mascara that is marketed as volumizing. I was really impressed with the way my lashes looked after just 1 coat. I did not have any clumping, and it did not make my lashes stick together. The separation and definition it gave were by far what impressed me most. After 2 coats on top, I did have a little less separation, but my lashes still looked really good. (Typically, thought, I find that mascaras clump and fail to separate as they get older. This review is just based off my impression after my first use.) The mascara also performed exceptionally well on the lower lashes. The brush made it easy to apply just enough, but not too much. My lower lashes were dark and defined.
(These photos were taken with only this mascara on. No filters or photoshopping.)
Another huge plus...this stuff barely moved throughout the day. I did get a tiny little bit of smudging under my eyes, but nothing to complain about at all. (And MUCH better than Mac's Haute & Naughty that I had been using. Omg...world of difference!) Plus I did wear it on my lower lashes, so I know that usually does cause some smudging.
The most unique thing about this mascara is that it did not leave my lashes crunchy or hard at all. I've never used anything that still left my lashes feeling soft to the touch. It was really incredible. The only downside of that is it made removal a bit more difficult. Overall, the mascara removes fairly easily...I would say it's average. I was able to get everything off between some Bioderma on a cotton pad and a Mac wipe, which is my normal removal process. The reason I say it is more difficult because your lashes are soft is because you cannot feel if there's any more mascara on them. You just have to keep wiping until your cotton pad/wipe comes clean.
One last thing worth mentioning...Mally Beauty is a brand that does not test on animals!
As always, everything in this post is my honest personal opinion. No affiliate links were used. I have not accepted any consideration for sharing these items with you. Unless indicated otherwise, all products were purchased by me with my own money.